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Capptain helps app developers retain users by sending out push notifications to entice them to stick around based on behavioral data and real-time analytics.
Microsoft said the acquisition will help improve its cloud services and enhance the “story for mobile app development.” That’s a fancy way to say it may improve the development process for building new, Windows-based apps.
Capptain’s technology will be integrated into Microsoft’s cloud-based Azure software suite, but Capptain will continue to offer its services for new and existing clients for the time being, according to Microsoft.
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