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We’re doing social and marketing tech, back office and front office, CRM and HR, finance and enterprise content management. Meanwhile, someone’s still keeping the lights on, and someone’s ensuring privacy regulations and corporate security issues are addressed.
In the new enterprise tech stack, who does what, who makes which decisions; and how do the CTO, CIO, and CMO work together to implement corporate strategy?
Mike Volpe, CMO, HubSpot
Mike is the CMO of HubSpot, a leading inbound marketing and sales platform company based in Cambridge, Mass. Mike joined HubSpot as the company’s fifth employee, and since then the company has grown from 10 customers to more than 11,000 customers and from five employees to nearly 700 employees. Mike graduated from MIT’s Sloan School of Management and Bowdoin College. You can reach him on Twitter at @mvolpe.
Scott Brinker, Co-Founder & CTO, Ion Interactive
Scott is the co-founder and CTO of Ion Interactive, a marketing software company that provides a platform for Web-based marketing apps for many of the world’s leading brands. He is also the author of the chief marketing technologist blog Chiefmartec.com, which focuses on strategy, management, and culture at the intersection of marketing and technology. Scott has degrees in computer science from Columbia University and Harvard University, as well as an MBA from MIT. You can reach him on Twitter at @chiefmartec.
Tim Bourgeois, Founder and CEO of Chief Digital Officer
Tim is the founder and executive editor of ChiefDigitalOfficer.net. He is also a principal at East Coast Catalyst, a digital strategy management consulting firm. Prior to launching ECC, he spent 10 years as CEO of Pixel Bridge, an interactive marketing and Web development firm, which was acquired in 2009.
John Koetsier, VP Product, VentureBeat
John has run websites with millions of monthly visitors, built mobile apps with hundreds of thousands of downloads, created online learning communities with more than half a million registered users, and eaten a 24-ounce peppercorn steak in one glorious sitting.
He has led product management, spoken at conferences all over the world, blogged for more than a decade, and built his own CMS in PHP. He lives in Vancouver, plays ice hockey, subscribes to the VentureBeat statement of ethics, recently published an iPad app for his kids, and just wrote his first science fiction novel, No Other Gods.
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