Facebook director Dan Levy revealed today that 30 million small business owners run active pages on the social network, 19 million of which are active on mobile. He made the comments at a private event for small businesses.
Of those mobile users, Levy said that “many are using the page manager app, although others are just using the [core] Facebook app.”
To reach its next 30 million small business users, Levy explains that Facebook will invest in “meeting face to face,” create “advocacy networks,” and continue the efforts of its small business council.
According to Levy:
For us, we’ve really learned… that if we’re going to help all the small businesses in the world… we’re going to have to get beyond online.
But Facebook isn’t just in this for the karma. Now that it has captured the attention of large-scale advertisers, Facebook wants to win over small businesses for its next advertising payday.