This sponsored post is produced by Enterprise Apps World.

Even though the conversation around the mobile enterprise has been going for years,we’ve still got a lot to learn.

Companies are looking at enterprise mobility rollout far more strategically today, argues Sarah Weller, London managing director at app developer Mubaloo, a sponsor of Enterprise Apps World.

“Businesses definitely are thinking about mobility in a much more strategic way than they were a few years ago, but there’s still a lot of work to be done in terms of getting everyone together across the organization,” she explains.

In other words, we’ve gone far beyond BYOD as a buzzword and are now digging into enough data which proves the monetary value of device policies for companies. For Mubaloo, the trend of protection at the app and content level as opposed to the device plays into its hands.

“I think we’re seeing a lot more case studies about businesses using applications for employee efficiency,” Weller adds. “This is helping a lot of other companies actually consider what their options might be and understand there is a real return on investment here to be had for companies who are willing to look at it in that way.”

Another arrow in Mubaloo’s quiver is the development and deployment of beacons. Weller argues they have a key use in the enterprise — “GPS has not been anywhere near active enough for health and safety situations” — and adds that connected offices are part of the future plan.

“It’s better utilizing the meeting room for understanding how employees move around the building,” she says. “Where’s this person? What might they need to access when they’re here?”

The anecdotes are all readily at hand as to how organizations can theoretically improve employee happiness and productivity through mobile, but what CIOs need is the facts.

The two day conference at Enterprise Apps World will provide plenty of food for thought as to your company’s next move.

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