Companies know that we’re more glued to our devices than ever, and they’re capitalizing on it.
In the first quarter of 2014, Internet advertising hit an all-time high of $11.6 billion, according the Internet Advertising Bureau and PwC report released today. That’s two billion dollars ahead of last year’s first quarter.
The report takes into account Internet, online, and mobile advertising.“Interactive advertising is seeing remarkable gains,” said Randall Rothenberg, IAB’s president and CEO. “Digital screens are a critical part of the marketing mix and these landmark figures speak to that irrefutable fact.”
In case there was any doubt that companies are increasingly investing in Internet advertising, PwC says Internet advertising revenues are set to surpass television.