Former Nanigans senior vice president Dan Slagen has taken a new role as chief marketing officer at Boston-based HourlyNerd.

“Joining HourlyNerd is an incredibly exciting step as the consulting world is prime for disruption,” Slagen said in a statement. “Rob and cofounder Pat Petitti have done an impressive job at building a solid foundation and we’re all looking forward to scaling HourlyNerd into its next phase of growth.”

Dan Slagen

Above: Dan Slagen

Image Credit: LinkedIn

Nanigans, one of the top Facebook ad platforms, has been refocusing on new markets and will soon be expanding beyond Facebook. HourlyNerd, a year-old startup with a talent marketplace, isn’t exactly what it sounds like.

The name suggests a rent-a-geek business.

But HourlyNerd is actually focused on matching top-end MBA holders with businesses for specific projects. Founded by four MBA grads in early 2013, the service currently has 6,000 members looking for gigs. And 3,000 businesses have signed up to provide them.

Slagen had options to join both billion dollar-valuation startups in overseas roles as well as at least one Silicon Valley startup, but he chose to stay in Boston, where he previously led global marketing relations at HubSpot.

“Dan Slagen is an important addition to HourlyNerd’s management team as we continue to grow and get more deliberate about marketing the company,” said HourlyNerd cofounder Rob Biederman. “His background at both Hubspot and Nanigan’s is directly relevant to our marketing task.”

Disclosure: Slagen does a small amount of consulting work for VentureBeat.