Scott McNealy’s Denver-based social-networking company Wayin has taken a third round of funding.

Wayin describes itself as a “social intelligence company” that offers a set of tools to companies to help launch, run, monitor, and measure their social media marketing efforts.

McNealy is the cofounder and ex-CEO of Sun Microsystems.

The new funding brings Wayin’s total up to $32.5 million. Wayin’s last funding came in February 2012 with a $14 million round led by US Venture Partners.

The sources of the current round are not known, and Wayin did not return calls for comment.

The company says its client base includes global brands, sports teams, TV networks and advertising agencies. Pandora, Adidas, Viacom, the San Jose Sharks, and Logitech are Wayin clients.

One of Wayin’s customers commented: “Quick, nimble and buttoned up. The more I get to know the peeps @Wayin, the more I like them. Except for them being Broncos fans and all.”
Wayin is run by Sun Microsystems alumni and a group of experienced media-industry veterans.
Wayin is based in Denver with offices in NYC, San Francisco, Atlanta, and Palo Alto, Calif., as well as having an international presence in Japan, Argentina, Brazil, and Hong Kong.