This sponsored post is produced in association with RelateIQ. 

In this video interview, we talk to Adam Evans, co-founder and CTO of RelateIQ, about how modern sales teams thrive when given automated data capture technology coupled with data-science-driven insights—a combination that transforms traditional relationship management to the modern concept of relationship intelligence.

Relationship intelligence, he said, has two facets: automation and augmentation. Automation handles the mundane details of big data — making sure phone numbers are up-to-date and collecting and organizing basic information about your customers.

Augmentation, on the other hand, is more about the human side of customer relationship management. In other words, it’s how you combine your intuition and skills to put the data to its best use in advancing key relationships for your organization.

Here’s the full interview:

DataBeat 2014 – Adam Evans, Co-Founder & CTO, RelateIQ from VentureBeat on Vimeo.

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