All the sessions from Transform 2021 are available on-demand now. Watch now.
Songza has confirmed that Google has acquired the streaming-music startup, according to an emailed statement to VentureBeat.
Songza creates music mixes based on a variety of themes and factors, such as your mood or the local weather forecast. The mixes come from a combination of algorithms and human curation — making it similar to the recent Apple purchase, Beats Music. Rumors of acquisition talks with Google appeared last month, with the price set at $15 million.
For now, Songza founder Elias Roman said no immediate changes are planned for the streaming service. However, Songza’s technology could be useful to Google, which has both its Google Play All Access music service and the forthcoming YouTube music service.
Full statement from Songza below:
I’m thrilled to share some news that wouldn’t have been possible without the help you’ve given us over the years in telling the Songza story: Songza is joining Google!
We can’t think of a more inspiring company to be part of in our quest to provide the perfect soundtrack for our users.
No immediate changes to Songza are planned, other than making it faster, smarter, and even more fun to use.
VentureBeatVentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
- up-to-date information on the subjects of interest to you
- our newsletters
- gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
- networking features, and more