YouTube has recently started notifying users that their Internet Service Provider could be the reason for awful video streaming playback.

The notifications, first reported by Quartz yesterday, pop up on videos that take an excessive amount of time to load or frequently stop mid-way through playback to buffer. Users are prompted to click a message that reads “Experiencing interruptions?,” and takes them to a separate page showing the current service quality of their ISP as well as other available ISPs in the area.

A YouTube spokesperson told Re/code that the new messages aren’t meant to shame ISPs, but rather educated YouTube users about why some videos take forever to load.

This isn’t the first time a big streaming video service has more or less gone after ISPs for crappy streaming performance.

Back in May, Netflix started displaying similar in-player video messages that pointed the finger at a user’s ISP whenever a video had trouble loading quickly or wasn’t able to display the highest quality stream. And while the service ended up yanking those messages the following month, it wasn’t before it grabbed the attention of the Federal Communications Commission.



VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more
Become a member