NewVoiceMedia, a company that sells cloud-based software for sales, marketing, and service employees in contact centers, has raised $50 million in new funding.

The company’s technology takes care of organizing, recording, and analyzing all of a business’ inbound phone calls. That way, there’s no need to run software like that in an on-premises data center, and there’s no need for everyone to work out of a central call center. Instead, they can take calls on their own smartphones. The software can hook in with customers’ existing software for tracking sales leads and customers.

With the new funding, NewVoiceMedia can now spend more to tack on more services and drum up more business around the world. Based in Basingstoke, England, NewVoiceMedia runs North American operations out of an office in San Francisco that opened last year.

It isn’t the only cloud contact center software provider to take on venture funding recently. Five9 and LiveOps have, too.

Technology Crossover Ventures led the round. Bessemer Venture Partners, Highland Capital Partners Europe, Eden Ventures, Notion Capital and

In the past 18 months, NewVoiceMedia has raised $105 million, including the
$35 million round from September 2013 and the $20 million round from January 2013.

Customers include Berry Bros. & Rudd, Dencall, QlikView, and Wowcher.