Join Transform 2021 this July 12-16. Register for the AI event of the year.


Updated at 3:10 p.m. Pacific with comment from Airbnb and Automation Everywhere.

Influential German designer Erik Spiekermann just noticed something interesting about Airbnb’s new logo.

In some ways, this curvy letter A resembles the A logo of an 11-year-old IT automation company called Automation Anywhere.

Spiekermann tweeted about his observation and incited plenty of commentary.

Airbnb and Automation Anywhere sent this joint statement to VentureBeat:

In early 2014 both Airbnb and Automation Anywhere began use of new logos that, by coincidence, have similar designs. Airbnb and Automation Anywhere are working cooperatively to address this issue, and Automation Anywhere is in the process of transitioning to a new logo design that is not similar to the Airbnb logo.

The company unveiled a whole new look today, reflecting its plans to grow and add services.

VentureBeat

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more
Become a member