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Mobile analytics stalwart HasOffers no longer exists.

The Seattle-based company announced  late Thursday at the Postback Conference in Seattle that it has changed its name to Tune. HasOffers employs 200, did $19 million in revenue last year, and was launched in 2009. To date, it has raised a total of $9.6 million in VC, most of it from Accel Partners.

For Tune’s chief executive Pete Hamilton, the name change was a long time coming. The strategy is the same, he said, but HasOffers was confusing for clients since they have two primary analytic tracking products, HasOffers and MobileAppTracking.

Now its less confusing, the erudite Hamilton declared to VentureBeat.

“We have two products, one of which was named after the company. So we needed to get out and unify under a new banner,” he said.

Name changes are always risky. They suggest a monumental shift in thought and direction. But not in this case, the company says.

It has been a barnburner of a year for Tune. It was famously dumped by Facebook in March over data retention issues. Tune denied Facebook’s assertion that it was holding onto user data in violation of its contract.

Tune bounced back, publishing a white paper that showed analytics outfits didn’t need Facebook in order to succeed in the nascent mobile ecosystem and continuing lining up new clients.

Indeed, Tune opened an office in Seoul in May, is doing business with hundreds of clients, and declares it will see 100 percent in revenue growth by year’s end.

“We chose ‘Tune’ because it resonates perfectly with what we help marketers do across our products. Maybe even more importantly, we wanted something that would be really fun and creative for our people and our clients,” Hamilton said.

You can read Hamilton’s reasons for the change here.

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