Mobile marketing platform Singular just raised $5 million in seed funding to automate the way advertisers place and track ads.
The company’s SaaS is supposed to replace the clutter of multiple marketing tools with a simple interface. Workflow management, analytics, and predictive tools are all located in a single dashboard — hence the name. The company says the software processes and cross-references marketing data from a spectrum of sources, including app stores and ad networks.
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General Catalyst Partners, which has backed notable startups like Airbnb and SnapChat, funded the round. The money will be used to launch Singular’s platform out of beta.