Join Transform 2021 this July 12-16. Register for the AI event of the year.


Mobile games revenue is expected to double from $17.5 billion in 2013 to $35.4 billion by 2017, according to a report from mobile game marketing firm AppLift and market researcher Newzoo. The numbers show that mobile games are spreading worldwide, but the opportunities in each market vary significantly.

The report shows that the Latin American mobile games market is now the fastest growing in the world, with 60 percent growth from last year. The Western European mobile game market, was previously the fastest-growing market in years past, is now one of the slowest at 25 percent growth year-over-year.

Marketing costs are rising. Total revenue for the Asia Pacific market will be $12.2 billion in 2014. North America, by comparison, will be only $4.9 billion. Western Europe will be $3.2 billion. Eastern Europe will be $630 million. Latin America will be $510 million, and the Middle East and Africa will be $380 million.

Average spend per month per paying mobile user in Asia Pacific has grown from $2.86 to $4.17. And the average spend per month per paying mobile user in North America has grown from $3.87 to $6.21.

Newzoo Applift data

Above: Newzoo Applift data

Image Credit: Applift/Newzoo

GamesBeat

GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:
  • Newsletters, such as DeanBeat
  • The wonderful, educational, and fun speakers at our events
  • Networking opportunities
  • Special members-only interviews, chats, and "open office" events with GamesBeat staff
  • Chatting with community members, GamesBeat staff, and other guests in our Discord
  • And maybe even a fun prize or two
  • Introductions to like-minded parties
Become a member