Peep, a group messaging app with an emphasis on photos, today announced a $3.7 million funding round led by angel investor Bill Grabe of General Atlantic and Priceline investor Chuck Tannen.

On first glance, Peep is a cross between an Instagram-esque photo sharing service and the new crop of privacy-centric messaging tools, such as Wickr, and Confide. We’d say more, but the app is only available in Canada; the site says a U.S. release is “coming soon” to iOS and Android.

The service’s official site, Peep.com, was once a dot-com adult entertainment site, according to the Internet Archive’s Wayback Machine.

The current owner of Peep.com is in no way related to the former, however, according to Peep’s recent SEC filing.

Isn’t history fun?

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