Some people might criticize alternative cab service Uber for taking in lots of money through its surge-pricing system for increasing prices when demand is high. But the startup has been lowering its prices, and now Uber is rolling out a not-for-profit service in Beijing.
Uber announced the new program in a blog post yesterday from Ben Chiang:
People’s Uber brings promising innovations fit for a city with Beijing’s scale. Using the same Uber app, riders can now share a car by opening the app, connecting with the driver to confirm their destination, and jumping in. Riders only cover the driver’s costs, so getting around town has never been so convenient and affordable. Drivers are fellow Beijingers vetted by Uber and rated by users after every trip. Route details are logged through Uber’s system, and cars are insured and licensed according to Beijing standards.
The new service, which is in trial mode, could help Uber further distinguish itself from Lyft, Sidecar, and other competitors.
Uber launched in Beijing last month. But the company sounds especially excited about its latest invention.
“We look forward to the new ways that People’s Uber connects the residents of Beijing!” Chiang wrote.