Join Transform 2021 this July 12-16. Register for the AI event of the year.

For all you design geeks out there, here’s a look at the process behind Foursquare’s rebrand, shared by startup design consultancy Red Antler.

According to Red Antler, they designed Foursquare’s new identity to “signal Foursquare’s shift” from check-ins to discovery. More, from Red Antler:

We worked closely with the Foursquare team to create an identity that brings to life the magic of the brand experience, which guides you to places you’ll love as you move through the world.

Check out the process and results below (click for larger images). For more, here’s everything you need to know about Foursquare’s new direction (and its mission to destroy Yelp).

For a deeper look, check out Foursquare’s official brand guide.


VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more
Become a member