According to Red Antler, they designed Foursquare’s new identity to “signal Foursquare’s shift” from check-ins to discovery. More, from Red Antler:
We worked closely with the Foursquare team to create an identity that brings to life the magic of the brand experience, which guides you to places you’ll love as you move through the world.
Check out the process and results below (click for larger images). For more, here’s everything you need to know about Foursquare’s new direction (and its mission to destroy Yelp).
For a deeper look, check out Foursquare’s official brand guide.