This sponsored post is produced by Gigya.
When was the last time you made a large purchase without researching the brand’s website first? What about checking online product reviews? Or consulting your social network?
The traditional, straightforward shopping experience as we know it is quickly becoming extinct. The rapid growth of ecommerce, mobile devices and social media has officially repaved the path to purchase in just a few short years, and brands looking to stay relevant better start making moves to identify and engage consumers across channels.
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