Bloglovin, easily the most popular RSS reader in the fashion industry, today announced a new milestone: 30 million users.
The announcement comes one month after the reader was blocked by Tumblr over “features designed to siphon traffic from Tumblr blogs,” a Tumblr spokesperson told us at the time.
Over the last 18 months, Bloglovin’ tells us, the service’s user base has grown eight-fold. The site hit 25 million users in early August. Clearly, Tumblr’s move to ban the service from displaying its content has not yet suppressed Bloglovin’s growth.
Although Tumblr’s user base is larger than Bloglovin’s, Tumblr does not publicly provide registered user data. Earlier this year, comScore estimated that Tumblr averages around 50 million visitors per month, according to Forbes. Visitors, of course, are not the same as “users,” but a Bloglovin spokesperson tells VentureBeat that the site had 30 million unique visitors for the month of August (in addition to registered users).
But even if you look at data from site ranking service Alexa, which estimates that Tumblr is almost incomparably more popular than Bloglovin (so does app tracking site App Annie), the RSS reader’s size is still noteworthy and holds some weight in the industry. So far, there’s no word on if or when Tumblr’s ban will be lifted.
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