This sponsored post is produced in association with Pwnit! and Nudge.
A chance to see some of the most disruptive companies under 10M in funding is the idea behind Gamesbeat’s Nest.
Brand new this year, we can now share with you two of the awesome companies that wowed Gamesbeat audiences.
John O’Connell, Pwnit!
Amazon’s acquisition of Twitch was total validation for John O’Connell, Co-founder of Pwnit! While Twitch handles the live-streaming end of things, Pwnit! compliments Twitch by allowing players to submit clips of their best game play moments and gain enormous bragging-rights — while working with brands and publishers to offer players contests and prizes.
“We celebrate players’ best moments,” says O’Connell. “It can be comedic, it can be awesome, it could be three head shots in a row, or just something that’s insane that only happens once in your gamer lifetime.”
The platform is turnkey agnostic — it doesn’t matter whether a gamer’s using the Xbox Upload Studio, PS 4’s share button, or any of the dead-simple PC solutions.
As to any naysayers who a couple of years ago may have questioned a service based around clips of game play, O’Connell goes back to Amazon. “Nothing could be a more resounding yes than Amazon getting behind Twitch.” Brands seem to agree; the chance to integrate ad spend with strong player engagement rather than spend ad dollars on awareness alone is what Pwnit’s counting on.
Watch John O’Connell’s full interview with Gamesbeat.
Dano Lee, Nudge
“Mobile is all about speed, timing, and personalization,” says Dano Lee, CEO of Nudge, a company that provides all-in live ops solution for mobile game publishers.
Waiting for that next update can mean missing out on huge marketing opportunities. Instead, Nudge focuses on what’s happening right now, giving publishers the chance to jump on opportunities, or even address problems right away.
Combining analytics, targeting, segmentation, engagement, and marketing automation, Nudge is an all-in tool that provides for seamless workflow. The company started in Korea just over two years ago before opening a U.S. office in San Francisco.
“The competition in Asia is fierce,” says Lee. “Asian gamers have a really high standard; they don’t have any patience. They demand a lot of things from a game, which is why publishers there use a lot of live ops. And we want to bring that experience to the U.S. market.”
Lee explains more when he talked to GamesBeat.
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