Samsung is introducing a 27-inch monitor with a curved screen designed to immerse viewers in visual entertainment.

The company has been using curved screens for its smartphones for about a year. Now, it is applying the technology to much bigger screens. Rival Alienware, a division of Dell, introduced a competing 34-inch curved display in August. Such monitors are great for games since they wrap around your peripheral vision and make you feel like you’re immersed inside an entertainment experience.

The Samsung SD590C curved monitor is a light-emitting diode (LED) display that has a curvature of 4000R, which means the monitor has a wider field of view than a flat 27-inch panel. This draws you in more. Peripheral-vision clutter is reduced, making the experience easier on the eyes. Viewers don’t have to shift the focus of their eyes to see the ends of the screen.

The display also has a super-narrow bezel to seamlessly enable multi-screen extension. You can connect up to three monitors together to create a wider, gentler curve. Plus, the panel has stereo speakers built directly into its curve to add a surround-sound experience. The system has 5-watt, two-channel dual stereo speakers built into the curve.

You can optimize the monitor for gaming mode with one click. In the mode, the display detects changes in scenes, enhances color, and alters the contrast to make a game feel more lifelike. Sound effects will stand out over the background music.

“As a leader in the display industry, Samsung is committed to pushing the envelope on both monitor design and technology to offer consumers the best experience possible,” said Ron Gazzola, vice president of marketing at Samsung Electronics America, in a statement. “The SD590C represents that vision, with a curved design that was carefully engineered to draw you into the display and truly make you feel like a part of the content.”

Samsung said it did research on the human eye to determine the optimal monitor curve radius, so that its monitor is both “captivating and comfortable.” The screen has a brightness of 350 nits and a 3000:1 mega dynamic contrast ratio. That means it offers deeper blacks, more pristine whites, and very bright colors. It also looks good from a variety of viewing angles.

The display will be available for sale in the U.S. on Oct. 1 for $430.