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You might have always secretly thought that Ms. Pac-Man was just the regular Pac-Man wearing a bow, but that doesn’t matter right now. She’s helping to raise money in the fight against breast cancer, which can only be a good thing.

Through October, publisher Bandai Namco is adding a new pink maze to its range of mobile Pac-Man titles as part of its Ms. Pac-Man Pink Ribbon Campaign. You can buy the maze for 99 cents, and all proceeds go straight to the National Breast Cancer Foundation (NBCF).

“While video games often bring amusement and joy to our lives, this is a chance to bring hope as well.” said senior Producer Ben Acevedo in a press release. “Breast cancer has directly affected my immediate family and it’s a fantastic opportunity for gamers and the industry to get involved.”

Janelle Hail, founder of the NBCF, explained how Namco Bandai’s campaign will benefit the charity: “By encouraging their gamers to Join the Pac, we can reach more women than ever with our message of hope. The funds they raise will allow us to provide early detection services for women in need in all 50 states.”


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The mobile Pac-Man games supporting the campaign — including Pac-Man, Ms. Pac-Man, and Pac-Man Lite on iOS and Pac-Man + Tournaments on Android — will all get a special pink ribbon theme during October.


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