Elevate your enterprise data technology and strategy at Transform 2021.
Today Facebook launched its mobile ad network, Audience Network. The network is open to any advertiser as well as third-party app developers that want to use Facebook’s targeting data.
“As of today, all app ads and link ads are eligible to appear in the Audience Network. Our ads interfaces — the Ads Create tool, Power Editor, and the API — will show you whether your ads are eligible for the Audience Network,” the company writes in a blog post.
In addition to widely launching the network, Facebook is also offering new ad displays. Audience Network supports link ads as well as app install ads.
Facebook first unveiled the new ad network in April.
Facebook is pushing its mobile advertising business hard. During Advertising Week, the company re-launched the cross-device ad platform Atlas. The social network also released its Like Button to mobile developers last week. While it’s not a direct advertising opportunity, making the Like Button more widely available on mobile applications means Facebook will have that much more data to draw from for its targeted advertising efforts.
As Facebook increasingly presses into mobile, it’s becoming more and more evident the company is gunning to surpass Google’s 31% share of the digital ad market. Considering Facebook has only 7.8% of the market, it has a lot of work to do.
VentureBeatVentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
- up-to-date information on the subjects of interest to you
- our newsletters
- gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
- networking features, and more