Orderbird, a Berlin-based iPad point-of-sale (PoS) provider focusing on the food industry, took in $10 million in funding today.
The second round was led by investor ConCardis. Private investors in the U.S. and Western Europe also participated, as well as some of the investors who ponied up cash for the first round of funding.
Orderbird has been described as “cash register in a box.” The company produces a PoS software program that runs in conjunction with the iPad. The startup said it has made it easier for customers at food trucks and cafés, for example, to pay using the iPad. The software and hardware, in this case an Epson printer for receipts, come as a package.
Indeed, the software creates consumer profiles that sync with shoppers smartphones when they enter an establishment. That customer profile is linked back to the customer’s PayPal account, if they have one.
Orderbird founder and chief executive Jakob Schreyer said in an email to VentureBeat that the money will be utilized to “transform the ‘point of sale’ to ‘point of service’ industry and to bring technology to an underserved industry of small and medium-sized businesses.”
The cash will also be spent investing in further product development and breaking into new markets in Europe and beyond. Schreyer said his startup has more than doubled its customer base in the last 12 months.
It’s worth noting that Orderbird’s main investor ConCardis is also a strategic partner. ConCardis, itself a joint venture with European banks, produces a mobile payment solution called ConCardis OptiPay. So in addition to helping bankroll the Orderbird enterprise, ConCardis is now positioned to make money with them.
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