Scality, a startup with software for controlling all the storage available inside a company’s servers across multiple data centers, is announcing today that it has inked a deal with major server maker HP, expanding the startup’s reach.

Now that HP sales reps are able to sell Scality’s Ring software along with HP’s ProLiant servers, they could have a better shot at teasing companies away from EMC and NetApp, which sell sophisticated storage hardware, Scality chief executive Jérôme Lecat told VentureBeat. Meanwhile, the move means new reach for Scality.

“We expect it’s going to boost revenue of the company considerably,” Lecat said.

That means Scality could more aggressively compete with other software-defined storage startups. Red Hat recently bought a startup in that domain, Inktank, which sells commercial subscriptions to a version of the Ceph open-source block- and object-storage software.

And Lecat suspects the startup faces a big opportunity in the years to come.

“Software-defined storage is not a huge market today, but my assessment is by 2020 it’s a $5 billion market,” he said.

San Francisco-based Scality announced a $22 million round of funding in July 2013.

Lecat said he foresees an initial public offering as soon as 2017.