SnapLogic, a startup with software for integrating multiple business applications, has wrapped up a $20 million funding round, putting it in a better position to compete with longtime providers of data-integration software.

The new money will go toward sales, marketing, and operations, according to a statement.

Competitors include recently funded MuleSoft, as well as early-stage and more consumer-friendly startups like Zapier and IFTTT. But in the dirty business of getting data ready for analysis by collating from different sources — sometimes labeled data integration, sometimes called extract-transform-load (ETL) — these companies all look up to companies like Informatica and Talend.

SnapLogic increasingly focuses on big data sources like Hadoop and Apache Spark. It sells cloud-based software as well as an option for companies’ on-premises data centers.

San Mateo, Calif.-based SnapLogic started in 2006. To date it has raised $60 million.

Ignition Partners led the new round. Andreessen Horowitz, H. Barton Asset Management, Pharus Capital Management, and Triangle Peak Partners also participated.

Customers include Acxiom, CapitalOne, Cisco, Netflix, News Corp., Target Stores, and Yelp.


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