Barnes & Noble announced a new, 10.1-inch Galaxy Tab 4 NOOK today.

This launch extends Barnes & Noble’s existing partnership with Samsung, where they provide the hardware and Barnes & Noble tweaks the software to sell books. The new device follows Barnes & Noble’s 7-inch Galaxy Tab 4 Nook and costs $299.99 after a $50 rebate.

Like the last Nook experiment, Barnes & Noble’s new “Galaxy Tab 4 NOOK” stands out as a unique product only through its modifications to Android — and the content in the Barnes & Noble store. Otherwise, we’re looking at a standard Samsung Galaxy Tab 4 10.1.

Barnes & Noble’s marketing pitch for the new device follows an industry-wide trend: Bigger is apparently better.

samsung nook