The new application allows Launchpad users to manage display advertising campaigns from one integrated marketing platform.

RED BANK, N.J.–(BUSINESS WIRE)–October 22, 2014–

V12 Group is thrilled to announce the addition of a new digital display advertising application to its industry leading marketing platform, Launchpad. “Simple Ads” makes it easy for Launchpad users to launch, coordinate, measure and evaluate online display advertising campaigns from one integrated marketing platform.

While Simple Ads is ideal for all businesses using the medium, the new Launchpad application is the first display advertising tool on the market that uniquely caters to the needs of small and medium-sized businesses. The cost effective solution helps users define metrics, segment appropriately and easily create campaigns to be prominently displayed on the web’s most popular sites.

“We are extremely excited to finally put online display advertising within reach for small and medium businesses,” said Paul Chachko, CEO and Founder of V12 Group. “Simple Ads gives users an affordable and approachable way to use digital display advertising, presenting a unique opportunity for them to properly execute campaigns and consistently drive visibility.”

V12 Group has built elements into Simple Ads that bring together everything a business needs for a successful campaign:

  • Relevant targeting ensures ads reach the right local customers.
  • Flexible monthly budgeting scalable to every size business.
  • Fast and intuitive interface helps users easily create campaigns.
  • Access to the vast V12 Group data warehouse to launch targeted acquisition efforts.
  • Sophisticated enterprise-level analytics to connect the dots between campaigns, better understand evolving audience behaviors, and gain valuable insight for improving display ad effectiveness.

With Simple Ads, marketers also receive exclusive access to V12 Group’s four billion record data warehouse, enabling them to identify and reach new customers by selecting from V12 Group’s consumer, business, CPG, or automotive acquisition databases.

Launchpad is the industry’s first data-centric, multi-channel customer management and acquisition marketing platform.┬áThe streamlined user interface facilitates planning, delivery and optimization of campaigns across email marketing, online display advertising, social, mobile, and direct mail channels. V12 Group’s industry leading data powers the SaaS-based, private cloud-hosted platform.

For more information Launchpad, visit the V12 Group website.

About V12 Group

Founded in 2002, V12 Group is a leading provider of data and multi-channel digital marketing technology that empowers organizations of all sizes to communicate with prospects and customers through email, mobile, social media, and digital display ads. Headquartered in the New York metropolitan area with additional locations throughout the United States, V12 Group has been recognized by Inc. Magazine as one of the fastest-growing private companies in America for five straight years.

Media:
V12 Group
Jessie Barrett, 732-842-1001
Director of Public Relations
jbarrett@v12groupinc.com