This post is produced in association with Ampush.

In 2014, mobile advertising has become the new buzzword, and the go-to strategy for many marketers who are tired of wasting ad dollars on ineffective display ads. What’s more, there has also been a push to tie mobile advertising technologies in with social networking and mobile so that advertisers can segment and target high performing sections of their audience and stretch their spend as far as possible.

In a recent interview, Ampush CEO Jesse Pujji, talks about mobile advertising and how his company aims to provide a solution that fulfills their customers’ needs, both now and in the future. Pujji also shares his predictions for the future of startups and the marketing industry, revealing that he expects there to be a more customer-centric approach to product development and startup acquisitions in the near future.

To find out more, watch the full interview below:

Key takeaways from the video:

  • Mobile advertising will be most effective with goal-based optimization including end-to-end measuring capabilities to achieve desired results.
  • Mobile in-feed advertising will improve partnerships beyond Facebook and Twitter to offer a more comprehensive solution.
  • The performance of media, strategy, and ease of use of their services are the three main areas where customers want to get the most bang for their buck and see the best results from their campaigns.
  • Looking to the future, Pujji predicts there will be plenty of consolidation in the mobile advertising space as customers are growing more accustomed to having access to a variety of tools all in the same place. He expects to see companies making comprehensive offerings to their customers in order to keep things in the same place and make the products and services more effective.

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