Search giants Google and Yahoo increasingly want to deliver results that not only pull data from the Web, but also from your personal reserves.

Last week Google rolled out Inbox, a tool that highlights and organizes messages and sets reminders. Shortly thereafter the company quietly released a Chrome app for Inbox that more or less acts as a shortcut to Now certain users are seeing Gmail messages popping in up search results, as first reported by The Android Soul.

Also last week, Yahoo announced a travel and events reminder tool that syncs users’ email with their calendar and search functions. The result is a series of interlocked applications that can tell you your flight information and then recommend a place for dinner once you land.

Having multiple email addresses is one thing, but to have two systems managing your calendar and mail seems like an overload (think of the number of push-notifications). Surely these companies understand that by integrating these relatively standalone products, Yahoo and Google will force users to streamline the number of online applications. Personalizing search results in the next wave of search forces users to pick a search client and stick with it — and likely abandon their multiple accounts.


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