Twitter is launching a new dashboard with data on the 2014 elections in the U.S. As a part of the project, Twitter will be partnerhing with USA Today, MSNBC, Bloomberg, and KUSA-TV Denver for news coverage.
Twitter is pulling its data from relevant hashtags, usernames, and keywords. Notice also the stream of top tweets. Twitter is looking for a way to have control over the many conversations that take place on its network and to help generate more activity among its users. Partnering with news outlets will also give the network more visibility.
The site will be updated at 1 am ET daily, analyzing information from the last 24 hours. The data is searchable through Twitter’s search box using #Election2014 or other keywords and by using the map. The data will include a measurement of political conversation on the platform, demographic profiles, top issues, and a timeline of relevant tweets about the races for a given state.
Though Twitter saw better than expected earnings in the third quarter, the company only grew its user base by 4.8 percent and reported declining user engagement. However, in quarter two, Twitter saw a rise in activity largely due to tweeting around the World Cup. It’s clear the company is trying to harness its 284 monthly active users to spur conversation around real-time events and get more users onboard during big events like the U.S. elections.