Update at 2:36 p.m. Pacific: The story’s been corrected to reflect that the SEC filing does not refer to a fund raising, but to Vivino’s move from being a Danish entity to a Delaware company.
Vivino, one of the many apps out there for winos, has set legal foot in the U.S.
According to a new filing with the U.S. Securities and Exchange Commission, it appears that the startup has raised about $12 million. However, the founders inform us that the filing does not refer to a fresh investment, but was triggered because the startup has moved from being a Danish entity to being a Delaware-registered company.
Its app uses image recognition technology to identify wines by scanning the bottle’s label. It shows you a profile of the wine, and you can save the ones you like and don’t like to help it suggest new wines you might enjoy.
Vivino isn’t alone in this space, with competitors like Delectable and Drync.
The startup was founded in 2009 in Copenhagen by Heini Zachariassen. The company previously raised $10.3 million in funding from Creandum, Seed Capital, Balderton Capital, and Janus Friis.