Today during Mark Zuckerberg’s first public Q&A/town hall meeting, the Facebook chief was asked by a user if Facebook is losing its cool factor, “Do you think Facebook is losing its charm and becoming boring?”

And here’s Zuckerberg’s response: “My goal was never to make Facebook cool.”

It’s an interesting question to me. My goal was never to make Facebook cool. I am not a cool person. Our model for Facebook has never been to try to make it exciting to use; we just want to make it useful. The service we aspire to be in the world are these basic things like…lights…it should just work.

The problem is, when we get it right, then people don’t notice. But when we get it wrong, people do notice.

Later on, a user asked why Mark Zuckerberg wears the same shirt every day (fun stuff!). You can watch Zuck’s Q&A here.