Amazon Web Services today began its string of news announcements at its re:Invent conference in Las Vegas by coming out with a new enterprise-grade database engine, which shows a new front for the cloud provider.

Available through Amazon’s Relational Database Service, Aurora has been in the works for three years, Amazon Web Services senior vice president Andy Jassy told the crowd.

“It’s a tenth of the cost of the leading commercial database engine solutions,” Jassy said.

Clearly Amazon is looking more toward Oracle, with MySQL, and even SAP, which have been focusing more on cloud database offerings. That shows it looking beyond the rapidly commoditizing public-cloud market, where Google and Microsoft are becoming increasingly competitive with Amazon Web Services, even as Amazon remains the market leader.

The Aurora service starts at 29 cents an hour. And it’s available today in preview.



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