Five minutes a day.
That’s the time Tel Aviv-based Wannabiz says is needed to utilize its social marketing app for small businesses. Today, the company is announcing it has scored an investment of $2.2 million and released an Android version.
The do-it-yourself app, billed as “a free marketing consultant in your pocket,” was released as a beta iOS version last year called Sociopal, and, according to CEO and cofounder Tamar Shor, acquired “about 10,000 regular users.”
The app, she said, is intended to “build an intelligent social presence very fast” on Facebook, Twitter, and a blog that Wannabiz sets up.
The central idea is that a busy small businessperson can conduct “five activities in five minutes” on a smartphone. The company noted that 91 percent of businesses in Europe and the U.S. are one-person shops or have fewer than 10 fulltimers.
Those activities include Facebook posts, tweets, and blog posts to a provided website. Posts are pre-filled with suggested messaging, there’s automated scheduling, and an inventory includes coupons, videos, images, tips, and links to shareable articles.
Shor said that the company’s software “makes sure you know how your community is growing [and] how engaged” it is. If there’s a dropoff in activity, you’ll see a notice.
An algorithm makes suggested choices for actions to take, based on such factors as line of business, location, posting frequency, special occasions, and benchmarks. Benchmarks include reach in size and growth, posting frequency, posting diversity, number of followers, and engagement as measured by number of retweets, likes, and comments.
Wannabiz makes its money by handling online advertising for the businesses that are ready to move beyond social marketing. The included website can provide the landing pages for ad clicks, and the ad campaigns are designed for micro-budgets of $50 to $100 monthly.
The funding, led by Firstime Ventures and TheTime with investors that included Ilan Shiloah and Zohar Gilon, will be used for further development of the Android version and extending the user base in the U.S. and elsewhere, Shor told us.
Competitors for small businesses, she said, include BuzzSpice, which claims it can “grow your business on Facebook” with only four minutes daily. Shor said BuzzSpice was “more oriented toward content” than Wannabiz.
There’s also the popular social media management suite Hootsuite, although she noted that Wannabiz is mobile-first, focused on a few key channels, and designed for five-minute workflows.