Join Transform 2021 this July 12-16. Register for the AI event of the year.


It shouldn’t come as a surprise, but it does anyway. Michael Beach, a cofounder of Targeted Victory, a company that supplies technology to Republican political campaigns, likes to talk about waste — of the advertising variety, that is.

For starters, media markets and Congressional districts hardly match up, Beach told VentureBeat’s Jordan Novet and Kia Kokalitcheva on the What to Think podcast this week. That makes it hard for candidates to advertise to the people they need to reach in order to win races. That’s when hitting up voters and potential volunteers on desktop and mobile devices can become helpful. Targeted Victory can help candidates do that. But if you’re not careful, you could easily pour campaign money down the drain.

“If you look at the most widely targeted race in the country, in Kentucky — in a sense, in a media market — 82 cents on every dollar went into Ohio,” Beach said. “Unless you go and buy a house with, you know, 30 days before the election and move your family to Kentucky, you can’t vote in that election.”

That’s astounding, and Targeted Victory wants to prevent that from happening as much as it possibly can. Judging by the outcome of the midterm elections, in which Republicans won 15 new House seats, eight Senate seats, and 25 gubernatorial races — the approach seems to have paid off.

Indeed, among Targeted Victory’s successful clients for this year’s midterms were Paul Ryan for Congress, Susana Martinez for Governor, Greg Abbott for Governor, Joni Ernst for Senate, Shelley Capito for Senate, and Pat Roberts for Senate.

In addition to hashing out the technology that’s assisted Republican candidates, we talk about:

You can subscribe to “What to Think” on iTunes. Or you can listen to Episode 29 right here:

In addition, you can listen to us on Stitcher or get the What to Think RSS feed for the podcast player of your choice.

Or download the MP3 of Episode 29 here.

Enjoy the show!

VentureBeat

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
  • up-to-date information on the subjects of interest to you
  • our newsletters
  • gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
  • networking features, and more
Become a member