Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Watch now.

Apple announced that it is working with 25 app developers, ranging from Angry Birds to Kim Kardashian, for a holiday campaign to raise money for U2 frontman Bono’s Global Fund to fight AIDS.

“For eight years, our customers have been helping fight AIDS in Africa by funding life-saving treatments,” said Apple chief executive Tim Cook in a statement. “This year we are launching our biggest fundraising push yet with the participation of Apple’s retail and online stores, and some of the brightest minds in the App Store are lending their talents to the effort as well.”

Apple says it has raised $75 million for the cause over the past eight years. Now, it’s launching a new twist with the “Apps for (RED)” campaign. The company says any time a customer buys certain apps or certain virtual goods within those apps, the money will go to the Global Fund.

In addition, customers who purchase some Apple products on Black Friday will get a (RED) iTunes gift card, with Apple giving some percentage to the fund.


MetaBeat 2022

MetaBeat will bring together metaverse thought leaders to give guidance on how metaverse technology will transform the way all industries communicate and do business on October 3-4 in San Francisco, CA.

Learn More

The company will also donate a percentage of sales at retail and online stores on Dec. 1, World AIDS Day.

Among the app developers taking part:

  • Angry Birds will offer (RED)’s Mighty Feathers as a virtual good.
  • Clash of Clans will sell special edition (PRODUCT)RED gems and display a (RED) badge of honor on the town hall in villages.
  • And the Kim Kardashian app: “Hollywood’s aspiring celebrity players can treat themselves to (PRODUCT)RED items including (BEATS)RED Solo2 headphones. Kris Jenner, the first family member to join Kim’s in-app world, will make her in-game debut on Dec. 1,” says Apple’s press release.

GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Learn more about membership.