We might be closer to solving the riddle of the DM fail heard around the Twittesphere yesterday.

Twitter is allegedly in talks to acquire the Justin Bieber-backed social app Shots, according to a report from CNBC. Shots’ main appeal to Twitter is its user base of more than 3 million, nearly two-thirds of whom are women under age 24, according to CNBC’s source.

Yesterday, Twitter chief financial executive Anthony Noto publicly tweeted something he appears to have meant to tweet privately about an unnamed startup Twitter should acquire.

Twitter CFO DM fail

Shots, lead by John Shahidi, is all about snapping selfies — photos of yourself. The app’s user growth has been quite fast, adding more than two million users since April when it had only one million.

A year ago, Justin Bieber invested $1.1 million in the app.

“We don’t comment on rumor and speculation,” a Twitter spokesperson told VentureBeat when reached for comment on the report.