Twitter is getting into the coupon business with its latest feature.
Starting today, Twitter will be testing out a new feature called Twitter Offers, a new arm of its sponsored tweets, the company said in a blog post. Twitter Offers will enable merchants to post a tweet with a deal (like $2 cash back when you spend more than $5). Consumers can cash in on the deal by clicking the tweet and then registering their credit or debit card when prompted. The next time that consumer goes to the store or coffee shop they collected the deal from, the credit will automatically be given at the time of purchase.
This is Twitter’s latest bid to monetize the site and solve one of its growing problems: increasing engagement. In the third quarter, the company noted that monthly active users had dropped four percent. It’s possible that Twitter could simultaneously be looking to both bring in more money from merchants, as well as get users to engage via discounts. It also gives merchants another reason to advertise through Twitter.
“With Twitter Offers, advertisers will be able to attribute redemptions directly to their campaigns on Twitter, so that they can effectively measure the ROI from their promotions, even when redemption happens offline,” the Twitter said in its blog post.
The microblogging company says it will only be working with a few brands for the time being, though it’s not sharing which ones.
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