GameAnalytics has raised $5.5 million in a new round of funding and appointed a new CEO.

Luke Aviet, the former managing director of AOL, will replace cofounder Morten Wulff as chief executive of GameAnalytics, a free analytics platform for game developers. The conmpany focuses on giving developers a good look at what their players are doing from a variety of perspectives — data that’s key in the multibillion dollar industry that rakes in more money annually than Hollywood does.

Aviet will have a tough job, as analytics by itself is hard to monetize these days. Most analytics companies are teaming up with other service providers to offer a “one-stop shop” approach to game makers. GameAnalytics has about 14,000 registered game developers. Altogether, these reach 500 million unique players.

The investors include new backer Beta Angels and previous funding sources Sunstone Capital, CrunchFund, Jimmy Maymann (CEO of the Huffington Post), and René Rechmann (president of the Maker Studio).

The company has its headquarters in Copenhagen and developers in Berlin. Altogether, GameAnalytics has raised $8 million to date.

Nick Roveta, the former head of product and partnerships at AOL, is now GameAnalytics’ vice president of strategic partnerships; and Claus Moseholm, formerly the founder of AOL’s GoViral, is the company’s new chief commercial officer.

The company should not be confused with Games Analytics, which has since changed its name to DeltaDNA.