Yahoo continues its trend of building personalized content in its latest app update for both iOS and Android.
Today, Yahoo is tweaking its digital content app to provide local news regardless of where you travel to. The app also has new functionality: to get more content, users can swipe right and left on their phone for content from Yahoo’s digital magazines like Style or Tech. To further curate content served up in the app, users can choose categories that best suit their interests, like World, Business, Sports, and Science.
The app also now has a comments section beneath posts, so users can engage with one another and vote on each other’s comments.
Yahoo’s update is yet another move to personalize content for its users, a direction CEO Marissa Mayer outlined in Yahoo’s third quarter earnings call. Since then, Yahoo has rolled out travel and event notifications as wells as personalized news alongside emails.