With over $200 million in hand, grocery delivery startup Instacart is teaming up with Yummly, a popular recipe service, to deliver ingredients on-demand.

Yummly announced the news this morning, touting its “15 million active monthly users,” some of which might take advantage of push-button grocery delivery if it means not having to jot down (and hunt for) random ingredients.

The deal is somewhat reminiscent of Postmates’ recent API launch, which expands the ways in which Postmates’ delivery service can be used. Although Instacart’s plans appear more tame than Postmates’ — it’s not clear if Instacart has additional partnerships planned — this integration will at the very least serve as an interesting “lead-generation” opportunity.

The partnership is limited to iPhone users in the following cities: Atlanta, Austin, Boulder, Boston, Chicago, Denver, Houston, Los Angeles, New York City, Philadelphia, Portland, San Francisco, San Jose, Seattle, and Washington, D.C.