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An indie developer based out of Ukraine plans to help developers, website operators, and advertisers with its latest game product.

Eforb announced Gamebox Arena today, which is a new publishing platform for Web games. The service works like this: Developers can quickly publish their work to Gamebox Arena, where they will make money from advertising revenue and in-app purchases. Website owners can host the platform and also get a split of the money. And marketers can reach engaged gamers across a number of different sites just by advertising on Gamebox. Eforb claims that it already has a network of 20 million gamers and growing.

Gamebox Arena features simple games like 2048 and a generic version of Who Wants to be a Millionaire, but its model could start attracting bigger and better games. It is also mobile-ready thanks to cross-platform tools like Unity and HTML5, which means the games will work on most mobile browsers.

The biggest benefit to this model is the ease of use for everyone involved. Gamebox’s potential audience could just keep growing since it’s nearly painless for websites to include it on their pages. Once added, Gamebox automatically updates with new games. With the growing importance of retention in mobile advertising, something like Gamebox may help websites keep people around while also earning some extra cash at the same time.

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For developers, Eforb is promising that it will handle most of the hard work. That includes getting the games working on Gamebox as well as marketing. Eforb also claims it has accurate analytics tools and a monthly payment schedule.

Finally, for advertisers, Eforb says that people spend around 40 minutes a day on its platform. Marketers also have tools to run banner or video ads as well as branded games or branded game catalogs.

Gamebox’s titles are primarily in Russian right now, but the studio plans to expand its selection of English games in the future.

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