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Nintendo said today it is preparing to discontinue its Club Nintendo Rewards Program after six years.

Over the years, Nintendo’s loyalty program rewarded members with a variety of items, such as downloadable games, Nintendo posters, or character figures in exchange for Coins that members earned by registering products or completing surveys. Club Nintendo members in the United States and Canada will only be able to earn additional Coins through the end of March, and they can redeem those Coins through the end of June.

Nintendo of America will be announcing a new customer loyalty program at a later date.

“We thank all Club Nintendo members for their dedication to Nintendo games and their ongoing love for our systems and characters,” said Scott Moffitt, Nintendo of America’s executive vice president of sales and marketing, in a statement. “We want to make this time of transition as easy as possible for our loyal Club Nintendo members, so we are going to add dozens of new rewards and downloadable games to help members clear out their Coin balances.”


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Nintendo said it will add a number of physical reward options for members in February. Members will also be able to choose from a lineup of many downloadable games. As a gift to Club Nintendo members, Nintendo said it is giving the Flipnote Studio 3D software to members a a free download in February. That software lets users create 3D animations and exchange their creations via local wireless networks. The ability to create new Club Nintendo accounts will end on March 31.





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