The consumer health tech business is moving toward a more high-touch approach to making people healthier. Instead of just providing people with step counts and caloric burn, some companies are now building platforms to provide more personalized training.

Case in point is Lift Digital, which operates a live video-based training platform that connects users with personal trainers. The platform can allow a trainer to connect with a client for a personalized workout on an iPad or TV when the client can’t make it to the gym.

The company held a successful beta test in the fall of 2014 and now has several other pilot programs in progress with fitness clubs in major U.S. and Canadian cities.

Lift says it will use the new financing to fuel further product development and launch an online fitness marketplace.

“There are major pain points that plague fitness clubs and personal trainers, such as seasonality and client turnover,” said CEO Chris Blyth in a statement. “Lift eliminates these issues, which results in consistent, predictable, and increased revenue streams.”

The company’s app, Lift Session, is currently available on the App Store for iPad.