A new GamesBeat event is around the corner! Learn more about what comes next. 

If you want to air a 30-second commercial during the Super Bowl, it’s going to cost you — but at least one mobile game developer decided it is worth the price.

Machine Zone aired a new commercial for its Game of War strategy app, which is a free-to-play download on iOS and Android. The spot went live during the first quarter of NFL’s biggest game of the year (and the biggest TV event as well), and it once again starred swimsuit model Kate Upton as a goddess asking you to join her in the fight. NBC, the network airing the football match, charged $4.5 million for a 30-second spot, which makes this one of the most expensive single commercials ever for a video game.


GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:
  • Newsletters, such as DeanBeat
  • The wonderful, educational, and fun speakers at our events
  • Networking opportunities
  • Special members-only interviews, chats, and "open office" events with GamesBeat staff
  • Chatting with community members, GamesBeat staff, and other guests in our Discord
  • And maybe even a fun prize or two
  • Introductions to like-minded parties
Become a member