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Flash memory behemoth SanDisk has announced a “new suite of robust, automotive-grade” storage products to cater for the burgeoning connected car movement.
Founded in 1988, SanDisk has grown to become one of the biggest and most well-known brands in the storage realm, covering data centers, smartphones, PCs, tablets, and cameras. But with the so-called Internet of Things (IoT) now in full swing, we’re seeing more objects and services hooking up to the World Wide Web.
Indeed, cars and the Web are becoming increasingly intertwined, so SanDisk’s move to target the automotive industry make sense on many levels.
By 2020, it’s estimated that around 20 percent of vehicles on the road will be connected to the Internet, according to a recent Gartner report. SanDisk is clearly pushing to be at the forefront of this movement, from a storage perspective at least.
“Flash is enabling dramatic innovation in the auto industry and is expected to transform the car into one of the most connected devices we own,” explained SanDisk VP Drew Henry, in a press release.
SanDisk will be targeting car manufacturers with NAND SD cards (no external power required to store data) and embedded flash drives in versions up to 64GB.
In terms of why flash drives will be needed in cars, SanDisk points to in-vehicle infotainment systems as one of the chief driving forces behind its move, as well as other applications such as 3D mapping and augmented reality (AR) in GPS navigation systems.
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