Interested in learning what's next for the gaming industry? Join gaming executives to discuss emerging parts of the industry this October at GamesBeat Summit Next. Learn more.

Grand Theft Auto and NBA 2K publisher Take-Two Interactive had a massive fiscal third quarter, and a big part of its growth came from digital.

The company reported that its revenue from digitally delivered content grew 64 percent year over year to $217.2 million. That made up nearly a quarter of all Take-Two revenue for the quarter. Executives at the publisher point to Grand Theft Auto, NBA 2K15, Borderlands, and Civilization: Beyond Earth for pushing its digital sales thrive. The worldwide gaming market is a multi-billion-dollar industry, and Take-Two continues to step up as one of the most successful companies making games.

While new digital games helped Take-Two during the quarter, the company also saw an increase in its “recurrent consumer spending,” which represents players who spend more money on a game through add-on content or virtual currency after buying the game.

“Revenue from [virtual currency, downloadable add-on content and online games] grew 23 percent year over year and accounted for 36 percent of net revenue from digitally delivered content,” reads Take-Two’s quarterly report. “The single-largest contributor to recurrent consumer spending was Grand Theft Auto Online, which continued to deliver stronger-than-expected results.”


MetaBeat 2022

MetaBeat will bring together metaverse thought leaders to give guidance on how metaverse technology will transform the way all industries communicate and do business on October 3-4 in San Francisco, CA.

Register Here

GTA Online is the always-connected virtual world that comes with GTA V. It enables gamers to play with one another in a digital playground, and it encourages those consumers to spend cash on in-game currency that they can then exchange for cosmetic items as well as characters boosts.

Developer Rockstar Games, which is responsible for the GTA series, typically takes multiple years to deliver a full sequel in this franchise. But now, with GTA Online performing so well, Take-Two can continue generating revenue from its marquee release while the developer puts its head down on the inevitable GTA VI.

Grand Theft Auto wasn’t the only game to see big digital sales. Recurrent spending was up 90 percent year-over-year for NBA 2K15. That’s thanks to new downloadable items in the online game as well as new content in the MyNBA 2K15 companion app.

GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Learn more about membership.