World of Warcraft is still by far the world’s most successful subscription-based massively multiplayer online game.
Publisher Activision Blizzard announced today that memberships for World of Warcraft once again surpassed more than 10 million active subscribers. This comes after Blizzard launched the Warlords of Draenor expansion, which the company noted sold 3.3 million copies in the first 24 hours after its release. World of Warcraft is one of the biggest driver of revenues for Activision Blizzard, and it’s resurgence is a sign that the company can continue making money from the game for years to come.
WoW is up from a low of 6.8 million subscribers over the summer. Players jumped back on board in the latter part of 2014 as excitement for Warlords of Draenor built. With 10 million active players, WoW is now much closer to its peak of 12 million subscribers than it is to its lowest point.
Fans may also feel more confident in resubscribing to WoW after Blizzard announced that it canceled its Titan MMO followup last year. That game was set to take the place of WoW, but Blizzard decided against that strategy. Instead, Blizzard took parts of Titan and turned it into a team-based multiplayer shooter called Overwatch that is due out this year.
Blizzard now intends to focus on expanding WoW for the foreseeable future. That includes free content updates as well as regular expansions alone the lines of Draenor.